It all started in the early ’80s when Shawn Stussy was shaping surfboards and casually scribbling his signature on them. nothing fancy only a brief tag with a marker. but that tag caught on. people liked how raw it felt, so he started printing it on tees and hoodies. before long, the first Stussy Hoodie […]
During the early 1980s, Shawn Stüssy began shaping surfboards in Laguna Beach and started out engraving his last name onto the fins he made. He reached out to skaters and DIY enthusiasts by incorporating that signature onto hoodies. The brand, characterized by a raw and hand-drawn aesthetic, communicated a feel of authenticity and rebellion towards […]